Our Story
Three decades of crafting premium beauty products that celebrate Pakistan's rich natural heritage
A Heritage of Excellence
Founded in 1992 in Lahore, Maxam Beauty began as a small family operation with a singular vision: to create premium skincare products using Pakistan's abundant natural resources. Our founder, Dr. Khalid Ahmed, a chemist with a passion for traditional herbal remedies, believed that beauty products should be both effective and safe.
What started as a small workshop with three employees has grown into a respected skincare brand with nationwide distribution. Through three decades of political and economic changes in Pakistan, our commitment to quality has remained unwavering.
Today, Maxam Beauty continues to be family-owned and operated, with the second generation now leading our innovation efforts while maintaining our core values of quality, purity, and authenticity.
Our Values
The principles that have guided our journey for over 30 years
Quality Above All
We never compromise on quality. From ingredient sourcing to final production, every step is carefully monitored to ensure excellence. We believe that true quality is felt at every touchpoint.
Natural Authenticity
We celebrate Pakistan's rich natural resources by incorporating indigenous ingredients with proven benefits. Our formulations honor traditional wisdom while embracing modern scientific advances.
Ethical Responsibility
We believe business should be a force for good. From fair labor practices to sustainable sourcing and environmentally conscious production methods, we strive to make positive contributions to our society.
Our Manufacturing Excellence
At Maxam Beauty, we combine time-honored techniques with modern technology to create products that meet international standards while preserving the essence of traditional formulations.
Careful Ingredient Selection
We source the finest ingredients from trusted suppliers across Pakistan and internationally. Our team personally inspects raw materials to ensure they meet our stringent quality standards.
Precise Formulation
Our team of chemists and skincare experts develop each formula with meticulous attention to detail. Every ingredient has a purpose, and every formula undergoes extensive testing to ensure effectiveness.
Artisanal Craftsmanship
While we employ modern machinery in our production process, we maintain elements of traditional craftsmanship. Certain steps in our production still require the skilled hands and discerning eyes of our experienced soap artisans.
Leadership Team
Meet the dedicated professionals guiding Maxam Beauty's journey
Dr. Khalid Ahmed
Founder & Chairman
With a PhD in Chemistry and over 40 years of experience in skincare formulation, Dr. Ahmed established Maxam Beauty with a vision to create world-class products using Pakistani ingredients.
Zainab Ahmed
Chief Executive Officer
As the second generation of leadership, Zainab brings her background in business management and international marketing to expand Maxam's presence while maintaining our core values.
Dr. Farhan Khan
Head of Research & Development
With a specialty in botanical extracts and their applications in skincare, Dr. Khan leads our innovation efforts, blending traditional ingredients with cutting-edge formulation techniques.
Our Commitment to Society
We believe in giving back to the communities that have supported our growth
Environmental Stewardship
We are committed to reducing our environmental footprint through:
- Sustainable sourcing of ingredients
- Water conservation and recycling in our manufacturing facility
- Supporting reforestation efforts in northern Pakistan
In 2023, we achieved a 30% reduction in water usage and planted over 5,000 trees in collaboration with local environmental organizations.
Community Development
Our social initiatives focus on:
- Women's empowerment through our rural supplier network
- Education scholarships for underprivileged children
- Health and hygiene education programs in rural communities
Our Maxam Foundation has provided educational support to over 500 children and empowered more than 300 women with sustainable income opportunities since its inception in 2010.
Join the Maxam Beauty Family
Discover our range of premium beauty soaps crafted with care, tradition, and innovation